Responsibilities

• Own Product Launch Success
• Partner with Product and Sales from roadmap through launch, owning go-to-market strategy, positioning, and messaging for every major product and feature release.
• Build a repeatable playbook that improves with each release, and be accountable for the commercial impact of every launch. Drive Hands-On, Commercially-Measured GTM
• Own the marketing engine from pipeline to revenue, including demand generation, product marketing, and sales alignment, and be comfortable being held to the same commercial KPIs as a SaaS revenue leader (pipeline contribution, CAC, LTV, ARR growth).
• Bring a hands-on, in-the-detail approach to GTM execution, be as comfortable reviewing a campaign brief as presenting to the board (would this happen?)
• Define and protect a strong, cohesive brand identity and narrative that positions Catapult as the definitive leader in sports data and performance technology.
• Ensure our story is consistent, compelling, and differentiated across every region and channel.
• Lead and Develop the Marketing Team
• Build, mentor, and lead a global marketing team, setting strategy and standards, Be accountable for what the team delivers across brand, digital, content, product marketing, and demand gen Report on Impact
• Bring a data-driven mindset to the role: track and report marketing's contribution to pipeline, revenue, and brand health, and use that data to sharpen strategy.

Requirements

• Proven success leading end-to-end product launches, from go-to-market strategy through to measurable commercial impact.
• Hands-on GTM experience in a SaaS-modeled business. Comfortable being held to commercial/revenue KPIs
• A track record of building compelling brand and product stories, and equally credible on narrative and positioning as on performance and data.
• 10-15+ years in marketing, including 5+ years in a senior leadership role, ideally within B2B SaaS or technology.
• Exceptional leadership and team-building skills, with success managing cross-functional, global resources.
• Fluency A/B testing, conversion optimization, and segmentation, and working knowledge with marketing automation, analytics, and CRM platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics), of Strong analytical, communication, and presentation skills, with the ability to influence executive-level decision-making.

Preferred

• Experience in sports, tech, or entertainment is a plus, not a requirement.

Benefits

• generous paid leave and recognized company holidays, and the opportunity to participate in our comprehensive benefits package, including Health, Dental, and Vision insurance, and 401(k) retirement plan with company match.