Social Producer, CNN Digital Products & Services at CNN | New York City, NY | $77K/yr – $143K/yr

CNN

Social Producer, CNN Digital Products & Services

New York City, NY (On-site)

$77K/yr – $143K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross platform social storytelling with a focus on TikTok and Instagram, balancing video production, format experimentation, and data driven audience shaping.

Own content creation and quick edits with editorial partners to maximize reach on social first formats.
Own serialized and trend driven video programs to drive engagement and platform retention.
Own analytics to surface actionable insights and steer coverage and on platform decisions.

Job Description

Responsibilities

Create and edit highly engaging social content across platforms with a focus on TikTok and Instagram, in partnership with both the Video Editorial Team and the Off-Platform team
Experiment with new storytelling formats and product features across priority social platforms
Produce real-time social coverage of in-person lifestyle events
Conceptualize, produce and experiment with serialized social-first content for TikTok and Instagram
Conceptualize and produce shortform trend-responsive vertical video for TikTok and Instagram
Produce sponsored social content in platform-specific formats
Analyze metrics, make data-driven decisions and identify trends that will inform our audience strategy
Curate and distribute social content from our editorial partners across TikTok and Instagram on a rotating basis, as needed, with a focus on optimizing content for widest audience possible reach
Utilize best SEO, GEO practices in social caption writing and curation
Create custom thumbnails for content

Requirements

At least 3-6 years of social media experience at a media outlet
Experience creating engaging social content, including video, visuals and multimedia offerings
A power user of Adobe Premiere Pro
Understanding of user experiences across top social platforms and the algorithms that power them
Exceptional news judgment
Meticulous editing and creative copywriting skills
Experience using analytics tools to identify actionable takeaways and better serve our audiences
Experience creating social and digital franchise content is a plus
Flexibility is necessary for coverage on holidays and extended hours as news needs require
This role supports a 24/7 business. Schedule is Sun-Thurs 12-8PM ET but candidates must be willing to work holidays and/or extended hours, as needed

Benefits

health insurance coverage
employee wellness program
life and disability insurance
retirement savings plan
paid holidays and sick time and vacation

CNN

3.9 Glassdoor

CNN Worldwide is the most honored brand in cable news, reaching more individuals on television and online than any other cable news organization in the United States. Globally, people across the world can watch CNN International, which is widely distributed in over 200 countries and territories. CNN Digital is the #1 online news destination, with more unique visitors than any other news source. CNN’s award-winning portfolio includes non-scripted programming from CNN Original Series and CNN Films for broadcast, streaming and distribution across multiple platforms. CNN programming can be found on CNN, CNN International and CNN en Español channels, on the CNN Originals hub on discovery+, on Max and for pay TV subscription via CNN.com, CNN apps and cable operator platforms. Additionally, CNN Newsource is the world’s most extensively utilized news service partnering with over 1,000 local and international news organizations around the world. CNN is a division of Warner Bros. Discovery.

Founded in 1987

Atlanta, Georgia, USA

6.6K employees (3,642 in marketing)

www.cnn.com

69% recommend to a friend

58% CEO approval