Responsibilities

• Develop scalable digital demand generation strategies aligned with global marketing initiatives, product launches, and business objectives
• Create and manage global digital campaign frameworks that support both US eCommerce growth and international lead generation efforts
• Define digital funnel strategies across awareness, consideration, conversion, and nurturing stages
• Provide strategic guidance to regional marketing teams on channel mix, campaign execution, localization, and digital best practices
• Collaborate with campaign managers, UX designers, product marketing teams, and marketing operations to execute effective digital campaigns
• Help manage and evolve Ultradent’s global social media strategy, accounts, and content distribution model
• Identify opportunities to improve campaign performance through funnel optimization, audience targeting, and digital channel refinement
• Partner with the Marketing Operations Specialist and Marketing Analyst to define campaign tracking, lead generation goals, and performance measurement
• Analyze campaign and channel performance data to identify trends, opportunities, and optimization strategies
• Create repeatable campaign playbooks and templates that can scale across regions with varying levels of digital marketing maturity

Requirements

• At least 5 years of experience in digital marketing, demand generation, campaign strategy, or related digital marketing roles is ideal
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• Strong understanding of digital marketing channels including email marketing, paid media, social media, landing pages, and conversion optimization
• Experience building and managing multi-channel digital campaigns and marketing funnels
• Strong understanding of lead generation strategies and customer journey development
• Ability to balance strategic planning with hands-on execution
• Strong analytical mindset with the ability to translate performance data into actionable recommendations
• Excellent communication and presentation skills

Preferred

• Experience working with global or regional marketing teams is strongly preferred
• Experience with marketing automation platforms such as HubSpot is preferred