Responsibilities

• Develop and optimize integrated demand generation campaigns across digital, email, content, ABM, and field programs.
• Partner closely with Sales to deliver high-quality leads and pipeline-ready opportunities, ensuring strong cross-functional collaboration.
• Own relevant HubSpot operations, including segmentation, nurturing, automation, and reporting.
• Build data-driven programs focused on measurable customer and revenue impact.
• Support field marketing initiatives and events that strengthen brand visibility and customer engagement.
• Test, iterate, and scale successful programs with a bias for action and continuous learning.
• Partner with Product Marketing on messaging and content that reflects customer needs and market opportunities.
• Take ownership of your programs end-to-end, ensuring high-quality execution and thoughtful follow-through.

Requirements

• 4–7+ years of B2B demand generation experience, ideally in SaaS or startup environments.
• Proven ability to build and scale demand programs tied to pipeline outcomes.
• Hands-on expertise with HubSpot.
• Understanding of cloud concepts or cloud providers like AWS, Azure, or GCP.
• Strong analytical and project management skills.
• A resourceful, proactive mindset with the ability to move quickly and adapt in a fast-paced environment.
• Excellent communication skills and a collaborative approach to working across teams.
• Must be located in Austin, TX or Seattle, WA.

Preferred

• Field marketing or event execution
• ABM strategy or enterprise-focused demand programs
• Paid digital campaign management
• Working with Sales on pipeline planning and conversion
• Messaging or content development for technical audiences

Benefits

• Join a high-caliber team that values ownership, collaboration, and delivering exceptional customer outcomes.
• Play a key role in shaping our demand engine and influencing our growth trajectory.
• Work on a differentiated product in a rapidly evolving cloud operations market.
• Be part of an environment that encourages bold ideas, thoughtful experimentation, and a bias for action.
• Competitive compensation, equity, and benefits.