Responsibilities

• Set-up, launch, and manage external marketing campaigns across different self-serve advertising platforms
• Continuously test, optimize, and scale campaigns using data-driven insights
• Own performance metrics, reporting, and optimization to consistently improve ROI and outcomes
• Work closely with copywriters to generate and test new top-of-funnel ideas.
• Work collaboratively with other marketers and media buyers to meet customer acquisition goals

Requirements

• 5+ years of experience managing self-serve digital advertising platforms (Google Ads, YouTube, Meta Ads, Criteo, Taboola and more)
• Good understanding of the direct response space
• Must be familiar with campaign KPIs – CTRs, CPA, CPC, CPM, etc.
• Goal-driven with a focus on analytics and data
• Experience in various digital marketing roles with demonstrable results
• Strong creative instincts and a passion for testing and optimizing
• Excellent verbal, written, and communication skills, along with strong interpersonal skills
• Must be proactive in getting projects started and following them to completion
• The ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently is a must

Preferred

• Experience using AI creative tools to generate video and image ads is a plus
• An interest in personal finance and investing is a plus, but not required

Benefits

• Be part of a high-performing, innovative team at the cutting edge of marketing.
• Work on exciting projects that allow you to showcase your skills and make a direct impact.
• A creative, fast-paced environment
• Comprehensive benefits package including health, dental, and vision insurance, 401k match, and 12 paid company holidays.