Marketing Manager, Consumer Insights at Molson Coors | Chicago, IL | $112K/yr – $147K/yr

Molson Coors

Marketing Manager, Consumer Insights

Chicago, IL (On-site)

$112K/yr – $147K/yrMid Level5+ years expRegular/Permanent

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive beverage-innovation decisions through consumer insights, prioritizing whitespace discovery and pipeline development.

Must-have: 5+ years in insights with talent management experience
Standout: Leads 1 associate insights manager and demonstrates strong people development

Job Description

Responsibilities

Partners with Innovation Directors to identify new whitespaces & winning innovations across beverages to bring to market, always with the consumer in mind.
Identifies white spaces and emerging trends/emerging consumers to fuel future pipeline.
Sets the consumer learning agenda (and budgeting) for pipeline initiatives including opportunity identification, concept development & validation, naming, liquid testing, target definition, packaging development, positioning, etc.
Prioritizes key business questions to go answer. Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes. Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions. Ensures we are building a pipeline of innovation across existing and emerging segments to build relevance across consumers.
Synthesize multiple data sources, both primary and secondary, to drive strategic recommendations. Provide analysis and associated recommendations to teams.
Research expertise: Driving and maintaining consistent approaches to consumer research across all elements of innovation. Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible.
People Management: Leads & manages 1 associate insights manager to deliver against all business targets & develop superior talent. Strong performance management & coaching of their team, driving a strong people culture.

Requirements

5+ years of insights experience with talent management experience
Prior experience of CPG Consumer Insights and/or Innovation Insights

Preferred

Undergraduate degree (or above) in related curriculum preferred
Demonstrated executive presence & influence
Brand marketing fundamentals

Benefits

Beverage Bonuses: We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities.
We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are.
Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization.
Ability to grow and develop your career centered around our First Choice Learning opportunities.
Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources.
Access to cool brand clothing and swag, top events and, of course... free beer and beverages!
Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.

Molson Coors

3.9 Glassdoor

From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer Shandy, Vizzy, Creemore Springs and more, our 16,000+ employees across the globe make and market many of the most beloved beverage brands in the world. While our history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle with energy drinks, non-alc beer and canned cocktails, ready-to-drink coffee and more.Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). Our commitment to raising industry standards, promoting the responsible consumption of our products, and leaving a positive imprint on our employees, consumers and communities is reflected on our website, www.molsoncoors.com. Celebrate responsibly. Follow only if legal drinking age and do not share with those who are underage. TERMS: http://bit.ly/TnCs-MC

Founded in 1900

Chicago, Illinois, USA

12K employees (1,097 in marketing)

www.molsoncoors.com

77% recommend to a friend

85% CEO approval