Responsibilities

• Report directly to the VP of Marketing and assist in developing and overseeing marketing campaigns that support restaurant openings, promotions, seasonal menus, and brand initiatives.
• Create strategic briefs that consist of all logistics of a promotion or menu roll-out that is shared with Operations to ensure execution at the store-level is seamless.
• Management of the execution of our brand’s plan and campaigns through their individual websites, blog, social, etc.
• Assist with managing advertising, partnerships, and sponsorship opportunities while ensuring alignment with brand strategy and budget.
• Track, analyze, and report on campaign performance, ROI, and key marketing metrics.
• Assist the Graphic Designer in coordinating with 3rd party vendor(s) and internal teams to deliver creative assets and promotional materials.
• Assist with maintaining and updating marketing calendars to ensure the timely execution of campaigns.
• Support local store marketing efforts, including events, community involvement, and cross-promotional partnerships.
• Plan and promote all local store events (in-store & off-site), working closely with the store's team and operations for successful brand alignment within the guest experience and participation.
• Work directly with the store to provide ongoing support for their specific marketing needs, including design, menus, advertising, etc., to support their sales goals.

Requirements

• Bachelor’s degree in Marketing or related field (preferred).
• 5+ years of experience in marketing at an agency or corporate (in-house) environment & social media management, or related role - experience in restaurant or hospitality is preferred.
• Must be able to work in a MAC environment.
• Strong project management and organizational skills with the ability to manage and juggle multiple projects and shifting deadlines.
• Outstanding attention to project details, keen organization, and an ease with multitasking with natural ability to be a team player.
• Excellent interpersonal skills and strong written and verbal communication skills with a flair for creative storytelling.
• Must be self-motivated & driven, resourceful, solutions-oriented & sociable.
• Strong understanding of social media platforms, trends, and content creation.
• Ability to understand and analyze sales figures, results, and trends.
• Proficiency in Adobe Creative Suite: Photoshop, InDesign, Lightroom.

Preferred

• BONUS: Ability to use a DSLR camera for videography (reels & training).