CGP - 13Fifty Apparel Division

Marketing Manager

Peachtree Corners, GA (On-site)

$59K/yr – $71K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-channel marketing for ecommerce and a First Responder brand, coordinating social, influencer, email, site, and paid media to move funnel metrics and product launches.

  • Social Media and Content: own platform strategies, content calendar, community, and real time engagement.
  • Demand and Ecommerce Growth: integrate paid media, SEO, and on-site promotions to lift ROAS and revenue.
  • Influencer and Email Programs: manage influencer partnerships and email lifecycle with analytics to drive conversions.

Job Description

Responsibilities

  • Social Media Marketing: Oversee platform strategies and SM Manager across Instagram, TikTok, LinkedIn, Facebook, Pinterest, and Instagram.
  • Social Media Marketing: Lead content calendar planning, product development, new product expansions, community management, and real-time engagement to grow audience (followers) and build brand affinity.
  • Social Media Marketing: Contribute to our efforts with paid social campaigns (Meta Ads, TikTok Ads, LinkedIn Ads), optimizing for reach, engagement, and conversion KPIs.
  • Social Media Marketing: Analyze platform analytics and deliver monthly performance reports with actionable insights and strategic recommendations.
  • Ecommerce Marketing: Contribute to our ecommerce revenue growth through integrated digital campaigns spanning paid media, SEO, and on-site promotions.
  • Ecommerce Marketing: Collaborate with the ecommerce, merchandising, and customer service teams to align marketing efforts with product launches, seasonal events, and promotional calendars.
  • Ecommerce Marketing: Monitor and optimize product feed management. Develop daily/monthly product launch schedules.
  • Ecommerce Marketing: Leverage A/B testing, conversion rate optimization (CRO) techniques, and landing page best practices to improve funnel performance.
  • Influencer Marketing: Identify, vet, and manage relationships with celebrity influencers aligned to client brand values and target demographics.
  • Influencer Marketing: Negotiate contracts, manage deliverables, and ensure FTC compliance across all channels.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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