Kaseya Careers

Marketing Manager - B2B SAAS

Miami, FL (On-site)

Salary Not AvailableManager4+ years expFull time

Posted 5 months ago

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Job Summary

Customer marketing and expansion-focused campaigns are the core, with emphasis on cross-functional collaboration, ABM for renewals and expansion, and data-driven optimization. The role stresses end-to-end campaign ownership and alignment with product marketing and sales. Requirements highlight hands-on automation, CRM, and analytics experience.

Job Description

Responsibilities

  • Manage and execute integrated, multi-channel customer marketing and expansion campaigns designed to drive customer growth, product adoption, renewals and retention, expansion revenue, and long-term customer value.
  • Manage end-to-end campaign delivery through cross-functional partners including Creative, Digital, Social, Content, Marketing Operations, Customer Success, Sales.
  • Use product usage data, customer insights, automation, and AI-driven analytics
  • While your primary KPI is MQLs and revenue expansion, you will partner closely with Sales and Customer Success to ensure expansion-ready accounts are properly nurtured, prioritized, and followed up on.
  • Provide account-level insights, intent signals, and campaign performance data to support account planning, renewals, and expansion opportunities.
  • Execute a quarterly customer expansion campaign plan focused on adoption, retention, and incremental revenue growth.
  • Own campaign management across all stages, including planning, segmentation, execution, optimization, reporting, and post-campaign analysis.
  • Webinars, virtual events, and customer workshops
  • Execute tiered customer ABM programs aligned to account value, lifecycle stage, and expansion potential, including:
  • Account segmentation and prioritization with expansion-focused messaging and offers

Requirements

  • Proven experience (4+ years) experience in customer marketing, lifecycle marketing, or expansion-focused campaign management within B2B SaaS.
  • Strong understanding of customer journeys, adoption frameworks, and expansion motions.
  • Hands-on experience with marketing automation platforms, CRM systems, and customer data.
  • Experience leveraging digital, automation, and AI-driven tools for segmentation, personalization, predictive insights, and performance optimization.
  • Ability to translate product usage and customer data into actionable marketing programs.
  • Strong cross-functional collaboration skills
  • Advanced proficiency in Excel with the ability to create clear, compelling, and comprehensive reports and analysis.