Responsibilities

• The primary responsibility of the Marketing Manager is to develop, implement, monitor and measure the annual integrated marketing and communications plan to support the business objectives for Hyatt Regency Huntington Beach Resort and Spa.
• The plan(s) should include objectives(s), strategies and tactics for the hotel’s market segments and outlets (bars and restaurants).
• The ultimate goal is to heighten market presence, increase positive awareness, strengthen brand loyalty, increase market share and most importantly, produce increased revenues and profitability.
• She/he will promote awareness and maintain a positive brand image of the property and outlets on a local, regional and international level through consistent and targeted public relations and marketing and digital campaigns.
• She/he will ensure that the hotel’s brand position is present in coverage, messages are compelling and insights and reporting are accurate.
• In conjunction with the Corporate Field Marketing team, create, activate, monitor and measure annual, integrated 360- degree marketing plans
• Ensure marketing plans support the efforts of sales, revenue and events’ teams.
• Lead budgeting, activation and assessment of programs in order to maximize investment.
• Coordinate all communications between internal key stakeholders and external vendor partnerships to meet all marketing – both on and off-line – targets and deadlines.
• Monitors competitive hotel actions and communicates findings
• Ensure all marketing materials and assets (websites, digital banners, sales collateral, promotional flyers, invitations, etc.) are within brand standards
• Provides input in creative direction in concept development, copy and design for visual materials for promotions, web projects, Power Point presentations, invitations, printed collateral and internal communications using design software such as Adobe Photoshop
• Plan, research or coordinate with approved vendors and supervise the production of marketing materials, in-house collateral, and promotional and internal communications materials. Primary contact for vendors.
• Coordinates and assists with initiatives including photo shoots.
• Assists in organizing and planning property specific events.
• Manage annual agency budgets and plans (public relations, advertising and online) as well as the local hotel marketing plan and budget.
• Support Digital Cluster Manager on the implementation of digital recommendations.
• Manage content strategy and messaging in website and digital channels (site content, campaigns, email marketing, digital assets, etc.)
• Evaluate promotional and programming opportunities presented to hotel. Develop promotions and partnerships to meet the hotel’s marketing and revenue objectives.
• Forge and maintain relationships with organizations including key local and industry-related organizations – CVB, Chamber of Commerce, local government, hospitality trade associations, etc., Assist DOSM with preparation of marketing performance recap for owner’s meetings.

Requirements

• Minimum 2-4 years relevant experience in an integrated marketing role (digital, events/PR, marketing/ communications).
• Experience working in a fast paced, digital marketing environment.
• Strong media knowledge across all platforms (wired, mobile, social, OTT and broadcast).
• Strong written and presentation skills.
• Excellent organizational skills.
• Detail oriented with the ability to handle multiple projects at once.
• Must be able to communicate professionally in English, both written and verbal.
• Minimum of two years’ experience within Resort Sales and or Marketing
• Minimum of Two years’ digital marketing experience including e-commerce, mobile marketing, email marketing and social media engagement.
• Must be Proficient in the following computer programs: Opera, Word, Excel, PowerPoint, and Canva (or similar.)
• Open scheduling availability including evenings, weekends, and holidays.
• Bachelor’s degree in Marketing or Business is preferred.

Preferred

• Hotel/Hospitality degree an asset.
• Well-connected within the market with the ability to seek and build new relationships to help support business objectives.

Benefits

• Full-time benefit eligibility after 30 days
• Discount hotel stays for colleagues, friends and family
• Tuition reimbursement
• Complimentary parking in our underground structure
• Complimentary meals during work hours
• Hyatt Perks which include thousands of national and local partners for various discounts
• Health, Dental, Vision Insurance eligibility after 30 days of employment
• 401(k) Retirement plan & Hyatt stock purchase plan.