Responsibilities

• Product Marketing Campaign Planning: Develop, oversee, and execute the implementation of a Product Marketing campaign calendar to drive exposure and performance of domain products.
• Team player: Act as the primary liaison between internal teams (retail, marketing, product, and operations) to ensure alignment on customer engagement strategies and campaign execution.
• Performance Analysis: Monitor key metrics, such as GMV and domain growth, to assess the success of campaigns and identify areas for improvement.
• Customer Engagement Strategies:
• Lead customer acquisition and retention efforts through innovative channels and collaboration with other Marketing functions(e.g., social media, email marketing, partnerships, search engine marketing, etc.).
• Perform regular quality checks to ensure consistency and effectiveness in campaigns. Offer data-driven recommendations to optimize engagement workflows and enhance campaign strategies .
• Project Leadership: Assign and oversee team projects, ensuring deadlines and deliverables are met while balancing workloads effectively.
• Please note that this role is responsible for planning and executing product-focused campaigns across our website and app to promote our products, such as new launches, seasonal promotions, bundles, and growth initiatives.

Requirements

• Bachelor’s degree in marketing, business, communication, or a related field.
• 4- 5+ years of experience in Product Marketing campaign management, customer engagement, or a related area.
• Strong organizational and project management skills with experience coordinating cross-departmental teams.
• Bilingual in English and Mandarin, with excellent communication skills (verbal and written)
• Proven experience with customer acquisition and retention strategies.
• Ability to analyze performance metrics and apply data-driven decision-making.
• Strong understanding of consumer behavior and social media platforms
• Demonstrated enthusiasm for beauty and household products and understanding of respective customers
• Positive attitude and flexibility to accommodate evolving business needs

Preferred

• Experience in e-commerce or consumer brand industries.
• Previous involvement in leading customer engagement campaigns across diverse channels.

Benefits

• 401(k) Matching
• Health Insurance: Medical, Vision, and Dental
• Paid Time Off: Vacation, Sick, and Holidays
• On-site Amenities: Gym, Pool, Game Rooms, etc.
• Team Building
• Employee Discount
• Employee Referral
• Coffee and Snacks