Responsibilities

• Establish Somethings as the Defining Cultural Brand in Youth Mental Health
• Define and evolve our brand philosophy in a way that is clear, differentiated, and culturally resonant
• Insert Somethings thoughtfully into broader conversations about the future of young people
• Develop long-form and short-form thought leadership (articles, essays, social narratives, media placements)
• Build relationships with media, podcast hosts, and cultural outlets to amplify our voice
• Ensure our brand shows up as interesting — not corporate, not generic, not forgettable
• Turn Somethings into a Collection of Influential Voices
• We believe one of our unique leverage points is our people.
• Help shape and elevate internal leaders as trusted voices in their respective domains, such as: Founder narrative and philosophy, AI and emerging technology, Digital health design, Clinical innovation, Parent and family trust
• Developing personal brand strategies for key team members
• Supporting authentic social presence and thought leadership
• Helping craft posts, essays, podcast appearances, and media engagement
• Building cohesion across voices so they ladder back to a clear Somethings narrative
• Support Commercial & Strategic Growth Through Brand Power
• Elevate how Somethings shows up to health plans, states, and partners
• Shape conference strategy and major public-facing moments
• Refine positioning and narrative for high-stakes commercial conversations
• Ensure our LinkedIn and professional presence reflect our cultural ambition