Responsibilities

• Cross channel content planning and execution
• Plan and produce content for various channels including Facebook, TikTok, Instagram, LinkedIn, Website, Landing Pages, EDMs, ensuring alignment with brand guidelines.
• Create diverse content formats such as social posts, short- and long-form videos, scripts, infographics, EDMs/newsletters, and long-form articles.
• Write, edit, and design marketing materials, sales collaterals, and content supporting the Sales team.
• Develop creative concepts, build scripts, and edit videos for marketing campaigns.
• Execute email marketing campaigns including EDMs and newsletters for projects, internal updates, recruitment, and announcements.
• Execute marketing campaigns for both branding and project-based initiatives.
• Monitor content performance, analyze insights, and optimize content effectiveness across platforms.
• Support in the development and execution of organic growth initiatives to optimize organic reach/engagement and improve traffic and content performance.
• Track, measure, and report digital performance results; provide data-driven recommendations for optimization.
• Support CRM operations: capturing and updating leads, monitoring lead behavior and status, ensuring a seamless lead reception–nurturing–conversion flow.
• Assist in executing lead-nurturing flows such as EDM sequences, remarketing, and automated journeys.
• Manage project listings across R3 and other platforms.
• Support in organizing internal events and sales events, including planning, logistics, onsite coordination, and post-event reporting.
• Execute internal communication activities and engagement initiatives for the Residential Sales department.
• Coordinate internal events such as team-building, training sessions, recognition activities, and monthly/quarterly/half-year/annual internal programs.
• Support additional marketing-related tasks as required.

Requirements

• Education: Bachelor's degree in a related field (Marketing, Business Administration, Real Estate)
• Language: Fluent in English
• Experience
• • At least 1 year of experience in Marketing, preferably in the real estate industry
• • Strong content creation skills especially in video editing, social media management, and branding.
• • Familiarity with Facebook Ads, Google Ads, SEO, CRM tools, and analytics platforms is a plus.
• Key characteristics
• • Excellent organization and multitasking abilities in a fast-paced environment.
• • Proactive, willing-to-do, positive, and responsible.