Responsibilities

• Develop and implement integrated marketing strategies across multiple channels including social media, email, print advertising, and digital platforms.
• Manage and optimize social media marketing efforts on platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase engagement and brand awareness.
• Coordinate advertising sales initiatives by creating compelling campaigns using Adobe Creative Suite tools and analyzing performance metrics with Google Analytics.
• Oversee content marketing efforts by producing high-quality copy for blogs, newsletters, product descriptions, and promotional materials aligned with brand voice.
• Utilize marketing automation tools to nurture leads, segment audiences, and enhance campaign effectiveness.
• Conduct research on market trends, competitors, and target audiences to inform strategic decisions in B2B (business-to-business) marketing efforts.
• Manage website content using WordPress and basic HTML editing to ensure up-to-date information and optimal user experience.
• Support product management teams with campaign planning, budgeting, and performance analysis to maximize ROI on advertising investments.
• Execute performance marketing campaigns through Google AdWords (now Google Ads) and Facebook Advertising to drive traffic and conversions for e-commerce platforms.
• Assist with event planning, promotional activities, and coordination of sales initiatives to boost brand visibility.

Requirements

• Proficiency in SEO techniques to improve organic search rankings and online visibility.
• Strong knowledge of social media marketing strategies across various platforms.
• Experience with multichannel marketing campaigns integrating digital and print advertising methods.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator) for creating engaging visual content.
• Expertise in digital marketing tools including Google Analytics, Google AdWords, email marketing platforms, and marketing automation software.
• Solid understanding of content marketing principles combined with excellent copywriting skills for diverse audiences.
• Knowledge of B2B marketing practices to develop targeted outreach strategies for business clients.
• Ability to analyze data from various sources to measure campaign performance and optimize results.
• Basic web development skills including WordPress management and HTML editing for website updates.
• Strong research capabilities to stay ahead of industry trends and competitor activities.

Benefits

• Health insurance
• Paid time off