Marketing and Events Specialist

Orange, CA (On-site)

$71K/yr – $75K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead CUSP's integrated marketing and communications program across digital content, social media, and events.

  • Own website content, social channels, and major campaigns aligned to branding and strategy.
  • Must-have: 3+ years in digital marketing or communications with hands-on social media management.
  • Standout: Supervises student content team and plans flagship events like Whitecoat Ceremony and Homecoming.

Job Description

Lead CUSP's integrated marketing and communications program across digital content, social media, and events.

  • Own website content, social channels, and major campaigns aligned to branding and strategy.
  • Design, produce, and distribute the Annual Dean’s Report magazine covering CUSPS’s accomplishments and activity for the calendar year.
  • Develop and maintain digital marketing content schedules and timelines. Maintain weekly and monthly schedules to ensure key events and dates are covered.
  • Write blogs, headlines, copy, summaries, and other content.
  • Work closely with faculty and students and foster participation in the creation of media content
  • Collaborate with the University’s Strategic Marketing and Communication (SMC) office to carry out planned marketing strategies and campaigns and develop digital and print content.
  • Collaborate with Public Relations Office on stories that could be shared broadly with the campus and community.
  • Develop an electronic communications strategy and manage email campaigns to key constituencies.
  • Maintain repository of CUSP images and logos. Identify appropriate images for marketing use, and coordinate photography when necessary.
  • Maintain a comprehensive social media strategy that measurably increases engagement and reach among prospective students, current students, alumni, and other constituencies and promotes CUSP’s strengths and accomplishments, aligned with brand guidelines.
  • Manage all CUSP social media accounts, including but not limited to Meta and LinkedIn.
  • Produce engaging, high-performing social media posts multiple times per week. Develop social media content using video and photography editing software, solicit student engagement, takeovers, etc.
  • Supervise student employee (Marketing Content Student Assistant) who aides in writing content for blog posts and stories, and in providing photography, film, and editing assistance.
  • Lead the planning and implementation of college events such as Whitecoat Ceremony and Dinner, Alumni/Conference Receptions, Homecoming, Patient Safety Conference, Dean’s Professional Advisory meetings and dinners, and other central-school events as needed.
  • Assist other departments as needed on annual events such as Commencement, Student Awards Banquet, Research Day, etc.
  • Facilitate the submission and completion of all required legal agreements, vendor contracts and certificates of liability/insurance.
  • Reserve event spaces, order all equipment, furniture, and additional cleaning services for all events.
  • Coordinate marketing and publicity for all events with others.
  • Working with Strategic Marketing and Communication office, prepare, edit, and distribute print and electronic correspondence, event materials, announcements, invitations, and printed programs.
  • Maintain accurate files, both paper and electronic, for each event.
  • Must-have: 3+ years in digital marketing or communications with hands-on social media management.
  • Standout: Supervises student content team and plans flagship events like Whitecoat Ceremony and Homecoming.
Chapman University logo

Chapman University

The mission of Chapman University is to provide personalized education of distinction that leads to inquiring, ethical, and productive lives as global citizens.Consistently ranked among the top universities in the West, Chapman University provides a uniquely personalized and interdisciplinary educational experience to highly qualified students in Southern California. Our programs encourage innovation, creativity, collaboration and focus on developing global citizen-leaders who are distinctively prepared to improve their community and world.

Orange, California, USA
4.5K employees (391 in marketing)

Traffic Signals

Monthly Visitors
990K
Monthly Google Ads Budget
$117K
Traffic Source Mix
Search
44.6%
Direct
47.2%
Referral
6.2%
Social
0.8%
Paid
1.1%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
283 (6% of company)

Funding

Total Funding
$16.1M
Last Raise
$60K
Grant, 1 years ago

Funding History

  • Feb 2025
    Grant • $60K
  • Nov 2019
    Grant • $9M
  • Mar 2019
    Grant • $7M

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