Marketing Event Planner at Cogir Senior Living | Potomac, MD | $65K/yr – $75K/yr

Cogir Senior Living

Marketing Event Planner

Potomac, MD (On-site)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Plan and coordinate marketing-focused events to drive inquiries, leads, and awareness for Cogir Senior Living.

Own end-to-end event planning and promotion tied to sales goals.
Must-have: 3–5 years in marketing/sales event planning.
Standout: Budgeting, ROI tracking, and cross-functional collaboration.

Job Description

Responsibilities

Plan and execute marketing-focused events, both intimate and larger-scale gatherings, designed to reach various target audiences, to drive interest and lead volume to the community.
Partner with the Sales and Marketing team to ensure events are strategically designed to drive inquiries, increase tour traffic, and improve conversion rates.
Build and maintain relationships with local organizations, referral sources, influencers, and media to enhance the reach and effectiveness of events.
Create and manage an annual event calendar aligned with sales goals, seasonal trends, and market demands.
Promote events through print and digital channels, collaborating with the marketing team to design and distribute promotional materials.
Develop and manage event budgets to achieve cost-effective and high-impact results.
Track event performance using KPIs such as attendance, lead generation, follow-up conversions, and ROI.
Support tours and on-site prospect visits with hospitality touchpoints that reinforce the brand experience.
Represent the community at external events, expos, and senior-focused gatherings to further promote awareness.
Adhere to sales and marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs, working with community, regional, and corporate teams.

Requirements

A high school diploma is required.
At least three to five (3–5) years of professional event planning experience, with a focus on marketing, sales, or business development
Strong interpersonal, communication, and relationship-building skills.
Ability to work flexible hours, including some evenings and weekends, to support event schedules.
Highly organized and self-motivated with a focus on details and deadlines.

Preferred

A bachelor’s degree in marketing, public relations, hospitality, or a related field is preferred, or an equal amount of education and experience.
Experience in Hospitality or Corporate Event Planning is preferred.
Proficiency in CRM or lead-tracking platforms is a plus.

Benefits

Health, Dental, Vision, and Life Insurance.
401K with company match.
Paid Vacation, Holidays, and Sick Leave.
Early access to paycheck (pay on demand).
Employee Assistance Program.
Generous Employee Referral Program and more.

Cogir Senior Living

Cogir Senior Living draws upon 20 years of residential and senior living management, as well as hospitality expertise. It is this combination of French-inspired je ne sais quoi and West Coast spirit that make COGIR Senior Living residences so indefinably unforgettable.

Founded in 1995

Paradise Valley, Arizona, USA

1.6K employees (51 in marketing)

www.cogirusa.com