Responsibilities

• Lead development and execution of integrated marketing campaigns across multiple titles and seasons
• Own positioning, messaging, and go-to-market strategy informed by audience insight and market analysis
• Develop deep understanding of target audiences, including motivations, behaviors, and felt needs
• Apply platform and algorithm knowledge to shape content and channel strategy
• Guide transformation of long-form content into high-performing digital and social assets
• Coach authors on audience engagement, content strategy, and platform best practices
• Partner cross-functionally with editorial, publicity, sales, and digital teams to align strategy
• Direct development of creative assets and campaign materials
• Manage budgets, forecasts, and campaign performance against revenue goals
• Analyze campaign performance and optimize based on data and insights

Requirements

• 7+ years of experience in marketing, with demonstrated leadership in campaign strategy and execution. Strong background in both traditional title marketing and digital/content marketing required.
• Bachelor’s degree in Marketing, Communications, or related field
• Knowledge of marketing, digital strategy, audience development, and analytics best practices.
• Demonstrated familiarity with the Catholic Church and its teachings.
• Deep understanding of Catholic readerships, institutional structures, and current publishing landscape.
• Conversant in consumer demand, retail environments (physical and online), and competition.
• Strategic leadership and campaign ownership
• Deep audience insight and consumer understanding
• Platform fluency across social and digital ecosystems
• Content strategy and storytelling

Preferred

• Book publishing and Christian audience experience
• Experience in client-service role
• Existing relationships with advertising reps and media outlets who serve Catholic readers