Responsibilities

• Own and lead segment strategy that drives customer relevance, competitive differentiation, and long‑term growth.
• Use market, customer, and data‑driven insights to identify opportunities and shape strategy across national, regional, and local markets.
• Partner closely with Product, Design, Sales, and Operations to define compelling value propositions and bring innovative solutions to market.
• Act as the voice of the customer and a recognized thought leader, translating insights into clear direction for internal teams and external audiences.
• Develop sales tools and briefs that equip the sales team to effectively execute in the field.
• Champion cohesive brand messaging across all marketing efforts by working closely with Creative, Transform Studio, Strategic Accounts, and Sales teams.
• Build deep relationships with sales teams and industry influencers—including designers, architects, and end users—to strengthen market presence and accelerate adoption.

Requirements

• 7+ years experience of progressive marketing and/or sales experience required, and bachelor's degree is strongly preferred.
• 1+ years of direct leadership experience
• Ability and willingness for US travel up to 35%
• Ability and willingness to work in a hybrid way at the Create Centre, Cartersville GA campus 3-5 days a week depending on the needs of the business, travel schedule and collaboration focus.

Preferred

• Deep end-use leadership in Tenant Improvement/Design, Corporate Workplace, Retail, Office Interiors, A&D, or commercial real estate segments within the commercial interiors building products space—including building segment strategy, identifying sub-segments, and translating insights into growth plans.
• Proven cross-functional leadership in a matrix environment (Product, Sales, Brand/Comms, Design, Supply Chain/Manufacturing) to build differentiated positioning and drive coordinated go-to-market execution.
• Demonstrated experience shaping product direction and launches—informing product roadmaps from customer/market insights and leading launch planning, field readiness, and adoption.
• Strong market intelligence + analytics orientation—ability to size opportunities, spot trends, and use data to set priorities and influence senior stakeholders.
• Executive-level stakeholder influence and change navigation—comfortable clarifying role scope, managing ambiguity, and aligning leaders during transitions.