Marketing Director at Sac & Fox Casino | Kansas, USA

Sac & Fox Casino

Marketing Director

Kansas, USA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own the end-to-end digital marketing machine: set strategy, drive demand, and optimize ROI across SEO, paid media, content, and analytics for both B2B and B2C contexts.

Ownership: lead multi-channel campaigns from SEO to paid ads and content to deliver measurable growth.
Measurement: surface data-driven insights from Google Analytics, SQL, and performance dashboards to steer channel mix and creative testing.

Job Description

Responsibilities

Develop and execute comprehensive marketing strategies that enhance brand visibility and market share across multiple platforms.
Oversee the creation and management of digital content, including website updates, blog posts, social media campaigns, and email marketing initiatives using content management systems like WordPress.
Utilize SEO tools and perform keyword research to optimize website content, improve search engine rankings, and increase organic traffic through effective SEO practices.
Manage paid advertising campaigns across Google Ads (formerly Google AdWords), Facebook Advertising, and other digital channels to maximize ROI through conversion optimization techniques.
Lead analytics efforts by monitoring Google Analytics and other performance marketing tools to assess campaign effectiveness, identify trends, and inform strategic decisions.
Collaborate with creative teams to produce visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator) and ensure consistent branding across all channels.
Implement marketing automation platforms to streamline campaigns, nurture leads, and enhance customer engagement in B2B or B2C contexts.
Coordinate social media management efforts across platforms like Facebook, LinkedIn, Twitter, and Instagram to foster community engagement and brand loyalty.
Drive e-commerce growth by optimizing product listings, improving user experience with HTML/CSS adjustments, and leveraging SEM strategies for increased online sales.
Conduct performance marketing initiatives by analyzing data trends with SQL or JavaScript integrations to refine targeting strategies.
Lead keyword research efforts to identify high-impact opportunities for organic search growth while managing content creation for diverse audiences.

Requirements

Proven experience in digital marketing leadership roles with a strong understanding of SEO tools, SEM campaigns, Google Ads, Google Analytics, and marketing automation platforms.
Proficiency in content creation including copywriting, graphic design (Adobe Photoshop), HTML/CSS coding skills, and familiarity with content management systems such as WordPress.
Demonstrated ability to manage social media marketing strategies effectively across multiple channels including Facebook Advertising and social media management tools.
Strong analytical skills with experience in performance marketing metrics, conversion optimization techniques, and data-driven decision-making using SQL or similar tools.
Knowledge of e-commerce platforms and online sales strategies coupled with experience in B2B or B2C marketing environments.
Excellent leadership skills with the ability to inspire teams, coordinate cross-functional projects, and communicate strategic insights clearly.
Bachelor’s degree in Marketing, Business Administration or related field; advanced certifications in digital marketing or related disciplines are a plus.