Responsibilities

• Develop and execute integrated annual marketing strategies that support enrollment, retention, revenue, and institutional growth goals.
• Participate in strategic planning and translate organizational priorities into targeted marketing campaigns.
• Create marketing plans for year-round programs, including classes, camps, productions, scholarships, and special initiatives.
• Strengthen the Patel Conservatory's brand as a leading destination for performing arts education locally and nationally.
• Lead recruitment and marketing efforts for all Conservatory programs, including dance, theatre, music, arts and health, and community engagement.
• Develop strategies to attract, enroll, and retain students.
• Monitor enrollment trends and collaborate with admissions and registration teams to maximize enrollment opportunities.
• Ensure marketing materials reflect the quality and prestige of the Patel Conservatory.
• Oversee digital marketing strategies, including website content, email marketing, social media, digital advertising, and search optimization.
• Maintain a comprehensive annual communications calendar that reflects the Conservatory's continuous program cycle.

Requirements

• Bachelor's degree in marketing communication, Business, Arts administration or related field required.
• Minimum of seven years' experience of progressively responsible marketing leadership experience.
• Experience in higher education, independent schools, conservatories, non-profit arts organizations, museums, or cultural institutions strongly preferred .
• Demonstrated success developing strategic, results-driven marketing campaigns with expertise in enrollment, customer journeys, and relationship marketing.
• Strong skills in digital marketing, storytelling, communications, and using data analytics to inform strategy.
• Ability to manage multiple priorities in a fast-paced educational environment with a passion for expanding access to high-quality performing arts experiences.
• Experience marketing performing arts education programs or educational institutions, including enrollment management, student recruitment, and brand communications preferred,
• Proficiency in CRM systems, digital marketing, audience segmentation, campaign analytics, and budget management also, preferred.
• Must be able to pass a Level 2 background check.

Benefits

• Located in downtown Tampa, the Straz offers a team-based work environment and a full package of benefits for full-time staff including options for health/dental, and vision, plus a generous 403(b) plan.