Own and scale multi-channel marketing for a large brokerage, unifying social and print with agent-brand building; drive lead gen, content calendars, and vendor partnerships while elevating brand consistency across channels.

• Social strategy: Own a cross-platform social plan across Facebook, Instagram, LinkedIn, YouTube and emerging channels to build awareness, engagement, and leads.
• Content calendar and execution: Plan, create, and schedule consistent content that supports brand and lead generation goals.
• Agent enablement: Coach and collaborate with agents to maintain effective, on-brand social presences.
• Print collateral: Design and produce listing flyers, brochures, postcards, signage, mailers, and event materials.
• Print campaigns: Manage campaigns from concept through production with brand consistency and timely delivery.
• Vendor coordination: Coordinate with print vendors on specs, proofs, pricing, and turnaround while maintaining relationships and exploring growth.
• Brand management: Own and protect the brokerage brand identity across all materials and channels with a library of assets and templates.
• Agent marketing plans: Partner with agents to build individualized brand and marketing plans that support their business goals.
• Templates and guidance: Provide templates and tools to help agents market themselves and their listings professionally.
• Training and enablement: Lead training sessions and consultations on marketing best practices, tools, and brand standards.