Responsibilities

• Creates vision for and implements several key author-driven marketing programs.
• Communicates with internal leadership, with editors, authors, sales, and retailers.
• Develops and implements strategic individual book marketing campaigns working closely with cross functional partners including research/consumer insights, editors, authors, agents, sales, and retailers.
• Pursues strategic partnerships with companies, retailers, and influencers to drive book sales.
• Creative ability to craft effective messaging, branding, marketing storytelling, and digital campaigns.
• Focus on continually improving existing marketing practices while staying attuned to trends and new opportunities.
• Understand how to analyze research and apply it to actionable, strategic decisions.
• Develop and strengthen relationships with key sales accounts and sales representatives.
• Manage title marketing budget for assigned projects, adjusting based on revenue expectation and goals.
• Work closely with marketing managers to implement a strategic Amazon marketing and advertising campaign for each title as assigned including stores, A+ content, SEO and keyword strategy, and advertising.

Requirements

• 7-8 years in a marketing or related field role.
• Experience with product launches.
• Well-versed in digital marketing campaigns.
• 2+ years of people management experience preferred.
• Education: Bachelor's in Marketing, Digital Marketing, or related field. Master’s degree preferred.
• Industry Knowledge:
• Required: Knowledgeable in digital marketing & analytics best practices. Understanding of marketing, brand management, and publicity. Some familiarity with book publishing, preferred.
• Preferred: Experience in client-service role or author care. Existing relationships with advertising reps and media outlets. Knowledge in the inspirational, entertainment, or children’s product space preferred.

Preferred

• Preferred: Experience in client-service role or author care. Existing relationships with advertising reps and media outlets. Knowledge in the inspirational, entertainment, or children’s product space preferred.
• Passion for the Christian publishing industry and for children’s publishing preferred.