Responsibilities

• Own the annual and quarterly marketing plan, including budget, channel mix, and measurable goals.
• Maintain and evolve brand standards across Mannapov, WCell, and the ICE product family.
• Position our technology products (ICE Q diagnostics, ICE Lock device lifecycle ledger) for both industry and enterprise audiences.
• Script, produce, and edit short-form video and photo content for social, e-commerce listings, and sales enablement.
• Write and schedule content across email, blog, social, and product pages.
• Partner with our sales and customer-facing teams to keep messaging consistent.
• Drive qualified wholesale leads through email, outbound support materials, trade events, and industry channels.
• Grow WCell.com revenue through SEO, paid media, email/SMS lifecycle marketing, conversion-rate optimization, and marketplace listing quality.
• Manage our external paid-media agency: set objectives, review performance, and hold spend accountable to return.
• Support live-selling and marketplace pilots from promotion through post-event analysis.

Requirements

• 5+ years of progressive marketing experience, including at least 2 years owning a channel, budget, or full marketing function.
• Demonstrated ownership of measurable revenue or lead-generation outcomes — bring the numbers.
• Strong writing and editing skills across long-form and short-form formats.
• Willingness and ability to be on camera as a regular part of the job, including live and unscripted formats.
• Must read, write and speak English
• Hands-on proficiency with digital marketing tooling: an email/marketing automation platform, a CRM, web analytics, and paid-media dashboards.
• Comfort with e-commerce platforms (Shopify or equivalent) and marketplace listing operations.
• Data fluency: able to build a spreadsheet model, read a performance report, and defend a spend decision.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent practical experience.

Preferred

• Sales experience — inside sales, business development, account management, or live/on-camera selling. This is a meaningful plus and will factor into where an offer lands in the range.
• Experience marketing to independent retailers, dealers, or small-business buyers.
• Background in consumer electronics, mobile devices, repair, refurbishment, or re-commerce.
• Live-selling experience on Whatnot, TikTok Shop, eBay Live, or a similar platform.
• Video production and editing skills (Premiere, CapCut, Canva, or equivalent).
• Marketing experience with B2B SaaS or technical products.
• Bilingual English/Spanish.

Benefits

• Health benefits and paid time off per company policy.
• Direct access to executive leadership and real authority over the marketing function.
• The chance to build a marketing organization rather than inherit one.