Marketing Director

Sacramento, CA (On-site)

$140K/yr – $180K/yrDirector/Executive2+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own community-facing marketing and admissions coordination to drive occupancy in a healthcare setting.

  • Create, implement, and track marketing and networking strategies to attract prospects and achieving targeted occupancy goals.
  • Must-have: Minimum bachelor’s degree and two+ years of marketing or sales in healthcare.
  • Standout: Strong community outreach and admissions coordination.

Job Description

Responsibilities

  • Create, implement, and track marketing and networking strategies to attract prospects and achieving targeted occupancy goals.
  • Touring Apartments and facility grounds, guiding leads through entire sales process by building strong relationships, overcoming obstacles, and maintaining trust.
  • Maintain a presence in the community through the use of community outreach/educational opportunities, informational material presentations, tools such as trade shows, health fairs, facility visits, and advertising media.
  • Oversee the admission paperwork essentials by monitoring the completion of admission agreements, ensuring the admission agreements are completed on time, and obtaining necessary documents to ensure coverage and the ability to collect.
  • Attends daily staff meetings to report on activity and inform all staff members of special needs, upcoming admissions, and potential issues.
Generations Healthcare logo

Generations Healthcare

Generations Healthcare was founded upon the belief that caring for the sick, the elderly, and the infirm is a special and sacred stewardship. It is our mission to have this belief reflected in everything we do; in the presentation of our homes, in the professionalism of our staff, and in the daily delivery of care to our residents and their families. It is our purpose that whoever enters a Generations home will receive kind, competent, and compassionate service. We are caring for a lifetime: a lifetime of memories, a lifetime of care, a lifetime of love.

Founded in 1998
Santa Ana, California, USA
980 employees (4 in marketing)

Traffic Signals

Monthly Visitors
27.3K
Traffic Source Mix
Search
45.3%
Direct
39.8%
Referral
5%
Social
8.5%
Paid
1.3%

Headcount Trend

Current headcount: ~980

Marketing Team

Marketing Team Size
3 (0% of company)