Responsibilities

• Develop and execute integrated marketing strategies that align with company goals, emphasizing digital marketing, SEO, SEM, and B2B marketing.
• Lead content creation efforts, including copywriting, graphic design, and multimedia production using Adobe Creative Suite and Photoshop to craft compelling campaigns.
• Oversee social media management across platforms like Facebook Advertising, Instagram, LinkedIn, and others to boost engagement and brand awareness.
• Manage SEO initiatives utilizing SEO tools, keyword research, and content management systems such as WordPress to improve organic search rankings.
• Optimize conversion rates through data-driven analysis using Google Analytics, Google Ads, Google AdWords, and marketing automation tools.
• Coordinate email marketing campaigns and performance marketing strategies to nurture leads and increase sales conversions.
• Collaborate with cross-functional teams on website updates involving HTML, CSS, JavaScript, SQL, and other technical skills to enhance user experience and e-commerce functionality.

Requirements

• Proven experience in digital marketing leadership roles with a strong understanding of SEO tools, SEM campaigns, social media marketing, and analytics platforms.
• Proficiency in Adobe Creative Suite (Photoshop), WordPress, Google Analytics, Google Ads/AdWords, HTML/CSS/JavaScript, SQL, and content management systems.
• Demonstrated ability to develop innovative content strategies including copywriting and graphic design tailored for diverse audiences.
• Strong knowledge of conversion optimization techniques and performance marketing metrics.
• Experience managing large-scale campaigns across multiple channels such as social media management platforms and email marketing tools.
• Excellent leadership skills with the ability to motivate teams and coordinate efforts across departments for cohesive branding initiatives.

Preferred

• Familiarity with B2B marketing practices and e-commerce platforms is highly desirable.