Marketing Director or Coordinator - based on experience

Wisconsin, USA (On-site)

$45K/yr – $62K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the integrated marketing and communications strategy for BGCTCA, translating strategic priorities into measurable campaigns, storytelling, and coordinated outreach that boosts enrollment, fundraising impact, and community trust.

  • Strategic Communications & Planning: develop annual plan aligned to fundraising calendar and enrollment cycles; set KPIs and brief leadership.
  • Content Creation and Digital Presence: lead storytelling across website, email, social, press, and collateral with donor and member impact content.
  • Fundraising Communications & Development: craft donor-facing messaging, campaign collateral, and support grant narratives to drive sponsorships and gifts.

Job Description

Own the integrated marketing and communications strategy for BGCTCA, translating strategic priorities into measurable campaigns, storytelling, and coordinated outreach that boosts enrollment, fundraising impact, and community trust.

  • Responsibilities: Strategic Communications & Planning: develop annual plan aligned to fundraising calendar and enrollment cycles; set KPIs and brief leadership.
  • Content Creation and Digital Presence: lead storytelling across website, email, social, press, and collateral with donor and member impact content.
  • Fundraising Communications & Development: craft donor-facing messaging, campaign collateral, and support grant narratives to drive sponsorships and gifts.
  • Events Promotion and Community Outreach: design and execute promotional strategies for fundraising events, membership drives, and community partnerships.
  • Administration, Budgeting, and Vendor Management: manage the marketing budget, negotiate vendor contracts, and oversee asset storage and version control.
  • Measurement and Continuous Improvement: define KPIs, use data to refine messaging and resource allocation, and present insights to leadership.
  • Secondary Responsibilities: foster a culture of high standards, transparency, and community trust through consistent, timely communications.
  • Support volunteer recruitment, recognition, and training communications.
  • Maintain confidentiality and serve as a mandated child abuse reporter when required.

Requirements

  • Education: Bachelor’s degree in Marketing, Communications, Public Relations, or related field; or equivalent professional experience.
  • Experience: 3–5 years in marketing or communications; nonprofit experience preferred.
  • Technical Skills: WordPress, CMS, email platforms (e.g., Constant Contact/Mailchimp), social media management, Google Analytics, AI platforms.
  • Design Skills: Comfortable with Canva
  • Writing: Strong persuasive writing & editing skills for stakeholders & public audiences.
  • Project Management: Ability to manage multiple campaigns and deadlines; strong attention to detail.
  • Interpersonal: Proven ability to collaborate with fundraising teams, program staff, stakeholders, volunteers, and external partners.
  • Other: Valid driver\'s license

Nice_to_have

  • Fundraising communications experience and donor stewardship.
  • Graphic Design
  • Photography, videography, or basic multimedia production skills.
  • Familiarity with Boys & Girls Club of America branding and program structure.

Benefits

  • 90% paid Medical, Dental, & Vision Insurance; 100% Paid STD, LTD, and Life Insurance;
  • 7% 401k Match
  • 3 weeks PTO; Birthdays off; 8 paid holidays; Bereavement Leave
  • Flexible Schedule