Responsibilities

• Strategic Leadership
• Develop and own the annual marketing plan, ensuring alignment with company growth and sales objectives.
• Define key performance indicators (KPIs) to measure campaign effectiveness, ROI, and lead generation.
• Partner with Business Development, Sales, and Engineering to ensure marketing initiatives directly support pipeline development.
• Manage and allocate the marketing budget, providing performance insights and recommendations to leadership.
• Digital Marketing & Lead Generation
• Lead AUTOSOL’s SEO and digital growth strategy, optimizing for traffic, engagement, and conversions.
• Oversee all HubSpot campaign architecture, including segmentation, automation workflows, and lead scoring.
• Direct multi-channel lead generation programs (paid search, LinkedIn ads, BrightTALK webinars, and email).
• Analyze campaign results and use data to guide future investments and priorities.
• Collaborate with external vendors or agencies as needed to expand reach or accelerate initiatives.
• Content Strategy & Brand Storytelling
• Develop and implement a content strategy that showcases AUTOSOL’s thought leadership through blogs, videos, webinars, and customer success stories.
• Guide consistent messaging and voice across all channels—website, campaigns, and partner communications.
• Oversee production of multimedia content, including technical videos, podcasts, graphics, and collateral.
• Work closely with the Executive Vice President to refine brand positioning in energy, utilities, and critical infrastructure sectors.
• Website & Analytics
• Lead ongoing website strategy, ensuring it evolves as a core lead generation and brand engagement tool.
• Manage SEO and performance metrics, leveraging tools such as GA4, SEMrush, and HubSpot.
• Establish and maintain marketing dashboards summarizing web, social, and campaign performance.