Marketing, Development, & Alumni Manager

Madison, WI (Hybrid)

$80K/yrManager5+ years expFull time

Posted 3 days ago

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Job Summary

Own and manage advancement initiatives by directing staff, building external partnerships, and evaluating strategies to align with the unit's strategic plan.

  • Direct staff implementation of advancement initiatives
  • Collaborate on program messaging for internal and external audiences
  • Evaluate strategy effectiveness and recommend improvements

Job Description

Responsibilities

  • Plans and directs staff implementation of advancement initiatives and programs in alignment with the strategic plan
  • Collaborates with unit leadership to deliver directed program messaging to internal and external audiences
  • May serve as the unit liaison to internal and external stakeholder groups providing organizational information on business-relations issues, opportunities, and activities and representing the interests of the unit
  • Evaluates advancement strategy effectiveness and provides recommendations for improvement
  • Identifies, promotes, and maintains external partnerships
  • May exercise supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 FTE or equivalent employees

Requirements

  • Five years of relevant professional experience in marketing and communications, or philanthropy.
  • Demonstrated leadership experience directing projects, campaigns, or teams with proven outcomes.
  • Experience developing and implementing marketing, communications, fundraising, or stakeholder engagement strategies.
  • Experience building relationships with diverse stakeholder groups, including alumni groups.
  • Bachelor's degree in marketing & communications, public relations, nonprofit management or related fields such as business, education, youth development, or community development.

Preferred

  • Previous supervisory experience.
  • Fundraising/annual giving experience with demonstrated ability to meet benchmarks.
  • Experience in Higher Education settings or Cooperative Extension experience.
  • 4-H Positive Youth Development experience and/or knowledge
  • Experience building organizational capacity through training and support in marketing, fundraising, and stakeholder engagement.
  • Customer Relationship Management (CRM) and marketing technology experience.
  • Budget management experience.

Benefits

  • Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits. Benefits information can be found at (https://hr.wisc.edu/benefits/)

Universities of Wisconsin

13 universities. 1 mission. To make Wisconsin...Future Ready. For All.

Founded in 1971
Madison, Wisconsin, USA
457 employees (24 in marketing)

Traffic Signals

Monthly Visitors
2M
Traffic Source Mix
Search
26%
Direct
53.5%
Referral
18.8%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~457

Marketing Team

Marketing Team Size
17 (4% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$7M
Last Raise
Grant, 7 years ago