Responsibilities

• Work with the marketing team to develop and execute marketing strategies for specific target audiences and evaluate the effectiveness of these campaigns.
• Report the performance of marketing efforts across multiple channels, including but not limited to direct mail, email, website traffic, social media, search engine marketing, and display/video advertising through marketing models, funnels, customer journey maps, presentations, and dashboards.
• Oversee compliance requirements and disclosures for all traditional and digital channels.
• Develop and execute email marketing trigger campaign strategies.
• Maintain accurate, up-to-date information on products, services, rates, promotions, and articles for the website.
• Work with IT and Member Experience to create data connections and reporting through Trellence, Snowflake and Salesforce.
• Ensure consistency of branding, interface aspects, and experience across all member-facing digital platforms such as Online and Mobile Banking, as well as corporate communication collateral.
• Monitor and organize initiatives and tasks using Marketing's project management
• Research, suggest, and implement digital process/workflow solutions for Marketing, product campaigns, and organizational information collection needs.
• Manage, troubleshoot, and maintain corporate website architecture and design new

Requirements

• Required Education: 4-year Bachelors degree from an accredited four-year college or university in business, marketing, finance or other related fields.
• Required Experience: 5-8 years of work experience in data analytics within marketing, business, finance, or a related field. Experience with leading cloud-based business intelligence (BI) platforms such as Domo, Looker, Microsoft Power BI, Tableau, and ThoughtSpot.
• Preferred Experience: Familiarity with WordPress and web/design tools and technologies such as Adobe XD, Sketch, Figma, HTML, CSS, PHP, and JavaScript.
• - Experience using Mailchimp, HubSpot, Constant Contact, or Salesforce Marketing Cloud.
• - Familiarity with Adobe Creative Suite, Canva, and project management software.
• Required Knowledge: Identifying revenue opportunities and acquisition strategies, understanding product performance, and drawing insights from the customer journey.
• Proficient in Google Analytics or Adobe Analytics.
• Skills/Abilities: - Ability to adhere to BayPort Credit Unions Core Values: Integrity, Be Bold, Compassion, Diversity, Innovation, Its On Me, and One Team.
• - Proficiency with Microsoft Office Applications.
• - Excellent organizational skills; strong attention to detail and accuracy.
• - Exceptional written communication skills; including spelling, and grammar accuracy.
• - Excellent oral communication skills; communicate clearly in all situations and conduct business over the telephone.
• - Exhibit strong service and problem-solving skills.
• - Ability to work independently, using personal judgment and problem-solving techniques to complete tasks in a timely fashion.
• - Capability of working within a team, with other Credit Union departments, and external service providers.
• - Ability to maintain current knowledge of the credit unions changes, processes, and procedures.
• - Maintains the Credit Unions professional reputation, both internally and externally.
• - Maintains appropriate levels of confidentiality.
• - Understands the BayPort brand and the Credit Union's short and long-range messaging to ensure branch consistency.

Preferred

• Familiarity with WordPress and web/design tools and technologies such as Adobe XD, Sketch, Figma, HTML, CSS, PHP, and JavaScript.
• Experience using Mailchimp, HubSpot, Constant Contact, or Salesforce Marketing Cloud.
• Familiarity with Adobe Creative Suite, Canva, and project management software.