Responsibilities

• Own the company's CRM platform, ensuring data integrity, system adoption, and alignment across marketing, sales, warranty, and customer service to drive efficiency and performance.
• Develop and manage customer and prospect segmentation strategies, leveraging CRM data to execute targeted marketing initiatives that improve engagement, conversion, and revenue growth.
• Develop and implement multi-channel marketing strategies to promote J&J products and services (direct B2B sales, web, e-commerce, and retail).
• Manage social media platforms, website content, and digital marketing campaigns.
• Oversee agency and vendor-led marketing and sales programs, including promotions and campaigns.
• Oversee content creation, branding, advertising and serve as the champion of brand standards across channels.
• Support e-commerce initiatives including maintaining and updating Shopify or similar platforms.
• Track and analyze marketing performance metrics and adjust strategies accordingly.
• Coordinate and manage company participation in trade shows, including logistics, booth setup, and promotional materials.
• Plan and execute customer engagement events such as vendor appreciation events.

Requirements

• Bachelor's degree (B. A.) in Business Administration, Marketing, or related field required.
• 3+ years of experience in marketing, customer service, or a related role required.
• Strong communication, organizational, and problem-solving skills.

Preferred

• Prior supervisory or team leadership experience preferred
• Experience in market research and data analysis preferred
• Experience with social media management, digital marketing tools, and e-commerce platforms preferred
• Experience coordinating events, tradeshows, or customer engagement activities preferred

Benefits

• 401(k) matching
• Dental Insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance