Marketing and Customer Engagement Manager

Wilkes-Barre, PA (Unknown)

Salary Not AvailableMid LevelFull time

Posted 2 weeks ago

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Job Description

Responsibilities

  • Marketing is more than creating advertisements and social media posts. It's about understanding customers, building relationships, measuring results, and helping grow the business.
  • Martz Bus is looking for a Marketing and Customer Engagement Manager to help strengthen our brand, expand customer engagement, and support continued business growth.
  • Working closely with company leadership and Sales, you'll help develop creative marketing initiatives, analyze results, identify new opportunities, and support our scheduled service, charter, travel, and recruiting efforts.
  • No two days are exactly alike. One day you may be reviewing website analytics or planning a marketing campaign.
  • The next day you could be creating content, improving our website, supporting a recruiting initiative, or developing new ways to enhance the customer experience.
  • The ideal candidate will have professional experience managing digital marketing initiatives, websites, social media, email marketing, SEO, Google Analytics, CRM platforms such as HubSpot (or similar), and marketing performance reporting.
  • Candidates should also possess strong communication and organizational skills, attention to detail, and the ability to successfully manage multiple projects in a fast-paced environment.
  • This is a hands-on position for someone who enjoys both strategy and execution, is motivated by results, and wants the opportunity to help build and grow our marketing efforts.

Requirements

  • professional experience managing digital marketing initiatives, websites, social media, email marketing, SEO, Google Analytics, CRM platforms such as HubSpot (or similar), and marketing performance reporting.
  • strong communication and organizational skills, attention to detail, and the ability to successfully manage multiple projects in a fast-paced environment.

Benefits

  • We offer an excellent benefit package including health, dental, vision, life and disability insurance and a 401k saving plan with an employer match up-to 4.5%.
Martz Bus logo

Martz Bus

The Martz Group, founded in 1908, is a 5th generation, family owned and operated transportation company with headquarters in Wilkes-Barre, Pennsylvania. The mission of the Martz Group is to provide safe, reliable, and courteous service at an affordable price, and we have stayed true to this mission, vision, and community for over a century. The services we offer have continuously evolved over the last 110 years, as we have grown to provide transportation in 7 states, including Pennsylvania, New York, New Jersey, Maryland, Virginia, Washington D.C., and Florida. . We also offer sightseeing through Martz Gold Line in Washington, DC, commuter runs from Fredericksburg, VA and charters through Martz First Class Coach in St. Petersburg, Florida. Through our affiliations with Trailways and Greyhound we also offer regular service from full-service Martz terminals to most major cities in the United States and Canada.

Founded in 1908
Wilkes-Barre, Pennsylvania, USA
137 employees (5 in marketing)

Traffic Signals

Monthly Visitors
506.7K
Monthly Google Ads Budget
$32
Traffic Source Mix
Search
57.2%
Direct
34.1%
Referral
5.2%
Social
1.5%
Paid
1.9%

Headcount Trend

Current headcount: ~137

Marketing Team

Marketing Team Size
2 (1% of company)
Marketing Roles Posted (Last 30 Days)
1