Own end-to-end event marketing for WPA, shaping campaigns, assets, and on-site activation to drive attendance and engagement across trade shows and conferences.

• Campaign Execution: Plan and run digital, email, social, and traditional channels aligned to event objectives.
• Channel & Asset Management: Update websites, landing pages, and registration portals; create collateral and promotional videos.
• Performance and Optimization: Monitor campaign results, extract insights, and recommend improvements for future events.