Responsibilities

• Own and maintain the marketing calendar and project-management system (Monday.com); keep all campaigns, launches, and deliverables on schedule across the business.
• Manage the national-brand social media calendar: schedule and publish posts, coordinate the content pipeline, and hold contributors to deadlines. (Social ontent is produced by in-house marketing team, owners/barbers + outside partners)
• Build, schedule, QA, and send email and SMS campaigns in Klaviyo in support of marketing strategy.
• Coordinate external partners (web/development agency, paid-media agency, freelancers): brief them, manage timelines, and keep deliverables on track.
• Support franchise locations: coordinate new-location marketing and tech setup and keep locations supplied with on-brand marketing materials, working directly with franchise owners.
• Compile and organize performance reporting across GA4, Klaviyo, Shopify, and ad accounts.
• Support new-store openings, the company’s biennial Summit event, and franchise-sales marketing initiatives.
• Supports and serves as back up to the Brand Designer and Content Creator.
• Contribute ideas to campaign planning and marketing strategy, and pitch in across marketing functions as needs arise.