Responsibilities

• Design and manage the production of printed and digital marketing materials per the needs of the Professional Division Marketing and Sales Teams and the PTP (Petzl Technical Partner) program, including but not limited to: ads, event and trade show graphics, sales tools, and swag in adherence to Petzl's brand guidelines
• Create and manage the distribution of the annual new product toolkit for customers and sales reps: price lists, industry-specific brochures, and training materials
• Manage the development of the in-season asset needs of customers, sales reps, and PTPs as determined by the Marketing Manager, including: POP (point of purchase) program, graphics requests, promotional pieces, and co-branded materials
• Continually evaluate Petzl's marketing materials and toolkit to ensure industry best practices and strive for constant improvement
• Coordinate logo-promotional needs and manage production and delivery
• Manage, build, and track social media marketing campaigns on LinkedIn, Facebook, and Instagram, both organic and paid posts
• Manage and build email marketing campaigns while ensuring compliance of the emails and databases (B2C and B2B) related to all marketing communications, and monitor campaign performance
• Continually evaluate Petzl's digital marketing efforts to ensure industry best practices and strive for constant improvement
• Assisting the Trade Show and Events Manager with packing equipment and materials for events
• Helping the Professional Division with local events, potentially after hours

Requirements

• Bachelor's degree (or two years experience) in graphic design, marketing, or communications
• Expert knowledge of Adobe Creative Cloud programs - InDesign, Photoshop, Illustrator
• Experience with email and social media marketing
• Strong organizational, project management, and communication (written and verbal) skills