Marketing Coordinator at luckyscent | Burbank, CA | $75K/yr – $90K/yr

luckyscent

Marketing Coordinator

Burbank, CA (On-site)

$75K/yr – $90K/yrMid Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end paid media execution and AI-powered optimization for a luxury brand, coordinating agency work, cross-team launches, and data-driven improvements that lift ROAS and cut CPA.

Own campaign execution across Google, Meta, TikTok, and Pinterest with budget pacing and cross-functional alignment.
Apply AI tools for content creation, automation, and audience personalization to move faster and more efficiently.
Translate performance data into actionable testing roadmaps and clear influencer/outreach decisions.

Job Description

Responsibilities

Serve as the primary day-to-day contact for the digital agency managing monthly paid media spend
Monitor daily performance across Google Ads, YouTube, Meta, TikTok, and Pinterest - flag issues and opportunities
Review and provide strategic input on agency recommendations and testing roadmaps
Coordinate creative asset delivery and ensure campaigns launch on schedule
Analyze campaign performance and provide insights on ROAS, CPA, conversion rates, and attribution
Manage campaign budgets and pacing across platforms
Create weekly/monthly performance reports with actionable recommendations
Leverage AI tools (ChatGPT, Claude, Midjourney, etc.) to improve marketing efficiency and creativity
Use AI for content creation, copywriting, image generation, data analysis, and workflow automation
Stay current on AI marketing tools and recommend new applications

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field
4-6 years of experience in digital marketing, with a strong focus on paid media
Strong working knowledge of paid digital advertising platforms: Google Ads (Search, Shopping, Display, YouTube), Meta Ads Manager (Facebook/Instagram), TikTok Ads, Pinterest Ads
Hands-on experience analyzing campaign performance: ROAS, CPA, CTR, conversion rates, attribution models
Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking
Active user of AI tools for marketing (ChatGPT, Claude, Midjourney, etc.) with the ability to train others
Experience with e-commerce platforms, preferably Shopify
Exceptional organizational skills and ability to manage multiple projects simultaneously
Strong analytical skills - comfortable with data and Excel/Google Sheets
Excellent written and verbal communication skills
Experience with project management tools (Asana, Monday, Trello, or similar)
Detail-oriented with strong proofreading skills

Preferred

Experience working with paid media agencies or in-house with agency partners
Familiarity with influencer marketing platforms (GRIN preferred)
Email marketing platform experience (Klaviyo preferred)
Experience in e-commerce, retail, beauty, or luxury goods
Google Ads or Meta Blueprint certifications
Creative copywriting skills
Experience with marketing automation and AI workflows

Benefits

401(k) retirement plan
Paid time off
Full medical and dental plans
Modern, collaborative office space
Direct access to company leadership
Opportunity to make a real impact in a growing luxury brand

luckyscent

Luckyscent is two decades in the making. Privately owned and lead by its original co-founders, Luckyscent has set the standard for retail luxury fragrance shopping in a low pressure and welcoming environment. From our first-of-its-kind online sampling program to our highly knowledgeable and passionate staff, everything we do is built to share our love for all things olfactive. Our fragrance selection is unparalleled with arguably the widest variety of niche brand fragrances sourced from around the world. Currently operating 3 specialty retail boutiques under the Scent Bar brand (locations in Los Angeles and New York), both Luckyscent.com and Scent Bar have become synonymous with the evolution of niche brand perfume shopping. Luckyscent.com has long been heralded as the go-to location for a unique point of view on all fragrances, including the latest releases all the way to the storied classics. The company is proud to serve the perfume loving public by demystifying fragrance through education and discovery in an inspiring, welcoming retail environment. We believe everyone is entitled to enjoy fragrance and strive to create an inclusive spirit for everyone, from the seasoned collector to the first-time curious.

Founded in 2002

Burbank, California, USA

24 employees (8 in marketing)

luckyscent.com