Responsibilities

• Email and Text Marketing : Creating and distributing email and text campaigns for customers, including promotions, updates, and educational content.
• Social Media : Managing social media accounts (e.g., Facebook, Instagram), creating and scheduling posts, responding to comments, and analyzing engagement metrics.
• Advertising : Coordinating local advertising efforts, including print ads, radio spots, and digital ads.
• Promotions and Events : Assisting in planning and executing seasonal or product-specific promotions across retail, commercial and wholesale divisions. Supporting community events, in-store promotions, and trade shows.
• Content Writing : Writing posts and short articles related to automotive maintenance and repair, new products, or industry trends.
• Video Production : Creating short promotional videos for social media or in-store use, highlighting services, products, or special events.
• Graphics and Design : Collaborating with the graphic designer to create marketing materials (e.g., flyers, banners, and social media graphics) using tools like Canva or Adobe Creative Suite. Working with website developers to update content on the company's websites, ensuring accurate product listings, promotions, and location information.
• Reputation Management : Monitoring and responding to online reviews to maintain a positive company reputation. Responding promptly and professionally to negative reviews. Working with operational managers to resolve issues and show accountability.
• Internal Communications : Assisting with internal announcements and employee newsletters.
• Sales Support : Collaborating with the graphic designer to create brochures, spec sheets, and related marketing materials to support the sales teams in engaging with wholesale or commercial clients.