Responsibilities

• Support SEO and AEO efforts through content creation, keyword research; updating content on third-party sites
• Support execution of integrated marketing campaigns including drafting and deploying email campaigns, boosting social media posts
• Collaborate with Marketing Manager and/or Web Developer on design projects
• Coordinate website and collateral content audit and assist with updates to website and marketing assets
• Manage outreach to students, faculty and alums for any research, branding & marketing projects
• Enter and update events, images and institutional information in a partner website to ensure accurate and engaging representation
• Maintain marketing calendars, campaign trackers, and documentation
• Creation of and data entry into performance dashboards related to paid advertising, website performance, email performance and integrated marketing campaigns (Excel spreadsheets, PowerPoint, etc.)
• Research advertising and sponsorship opportunities for degree programs and professional development
• Complete competitive analysis for degree programs and professional development offerings

Requirements

• Current undergraduate (junior or senior)/graduate student or recent graduate in Marketing, Communications, Design or related field.
• Proficiency in use of Microsoft Office Suite and Excel
• Strong project management skills
• Accuracy and attention to detail
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Keeps abreast of marketing and design trends

Preferred

• Marketing, communications, social media, copywriting/content creation experience a plus
• Experience with design software like Canva and Adobe is a plus
• Experience with Google Analytics a plus