Responsibilities

• Assist in planning and executing integrated marketing campaigns across digital and traditional marketing channels.
• Design engaging graphics, advertisements, social media content, email campaigns, brochures, and promotional materials while maintaining brand consistency.
• Manage and update website content using the organization's Content Management System (CMS).
• Assist with Search Engine Optimization (SEO) initiatives and website optimization.
• Create, schedule, and manage content across the Credit Union's social media platforms while monitoring engagement and performance.
• Assist in managing Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising campaigns.
• Monitor marketing performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), social media analytics, and other reporting tools.
• Develop reports measuring website traffic, campaign performance, digital advertising ROI, and member engagement.
• Assist with email marketing campaigns through CRM and marketing automation platforms.
• Coordinate photography, videography, and basic video editing for marketing campaigns, events, and member communications.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Digital Marketing, or a related field.
• Internship, freelance, volunteer, or professional marketing experience preferred.
• Strong understanding of digital marketing principles.
• Experience creating graphics using Canva, Adobe Creative Suite, or similar software.
• Experience managing social media accounts for a business, organization, internship, or college project.
• Familiarity with Google Analytics 4 (GA4) and website analytics.
• Basic understanding of Search Engine Optimization (SEO).
• Experience with photography, videography, and basic video editing.
• Familiarity with AI-powered tools such as ChatGPT, Microsoft Copilot, Canva AI, or Adobe Firefly.
• Excellent written and verbal communication skills.

Benefits

• comprehensive benefits package