Marketing Coordinator

Austin, TX (On-site)

$55K/yr – $65K/yrEntry Level3+ years expFull time

Posted 2 months ago

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Job Summary

Build and protect GroupTogether’s market voice by creating compelling content, managing media outreach, and optimizing the website and SEO to drive visibility and conversions across the US and international expansions.

  • Content & Media: Create assets, write releases, and engage local media to support activations and events.
  • Web & SEO: Update site copy/images and apply SEO insights to boost visibility and traffic.
  • Brand Activation & Expansion: Lead Austin activations and support customer service and international growth (UK, CA).

Job Description

Responsibilities

  • Develop content/assets for publishing in media and partnership opportunities.
  • Create media releases & engage with local media to support activations and events.
  • Manage website content updates for accuracy and Conversion Rate Optimization (copy and images).
  • Use SEO insights to create and optimize the website to increase visibility and traffic.
  • Support marketing events (e.g. conferences) including planning, promotion, sourcing merchandise, scouting locations, etc.
  • Drive brand recognition in the Austin market with local brand activations.
  • Support US customer service team as required.
  • Support the expansion of GroupTogether in other countries (e.g. UK and CA).

Requirements

  • 3+ years’ experience in marketing.
  • MUST be able to write copy that is engaging.
  • Good understanding of digital marketing channels and platforms.
  • Ability to create assets (Canva).
  • Thrives in a fast-paced, small team and collaborative environment.
  • Can grow with the company as we scale.

Preferred

  • Ideally experience in content or PR.
GroupTogether logo

GroupTogether

GroupTogether is a workplace celebration and group gifting platform that helps teams recognise the moments that matter.Founded in 2015 by Julie Tylman and Ali Linz, GroupTogether was created to make group gifting simpler, more thoughtful and less wasteful. What started as a way to organise better group gifts has grown into a platform trusted by more than 1 million users across Australia and the United States.Today, HR teams, People & Culture leaders, Executive Assistants and Managers use GroupTogether to create digital group cards, collect contributions for gifts and send eGift Cards to teams all in one place.From employee birthdays and work anniversaries to farewells, team milestones and appreciation moments, GroupTogether helps organisations celebrate together without the back-and-forth of chasing messages or collecting money.For organisations recognising employees at scale, GroupTogether also offers bulk group cards and bulk eGift Card sending - making it easy for HR teams to deliver company-wide celebrations, holiday gifts and recognition campaigns.Unlike other greeting card websites, GroupTogether combines group cards, gift collections and bulk gifting in one platform - making workplace celebrations easy to organise and meaningful to receive. All GroupTogether cards and gifts come with their signature personalised digital unwrapping experience - it’s seriously gorgeous!Today, someone uses GroupTogether every 12 seconds to celebrate a colleague, thank a team member or mark a milestone.

Founded in 2015
Sydney, New South Wales, AUS
11 employees (2 in marketing)

Traffic Signals

Monthly Visitors
280.2K
Monthly Google Ads Budget
$4K
Traffic Source Mix
Search
24.5%
Direct
68.9%
Referral
4.2%
Social
1.2%
Paid
1%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
2 (18% of company)

Funding

Last Raise
Seed, 9 years ago

Funding History

  • Jan 2017
    Seed