Marketing Coordinator at Fault Line Vineyard | Roseburg, OR | $16/hr – $25/hr

Marketing Coordinator

Roseburg, OR (On-site)

$16/hr – $25/hrEntry Level1+ years expPart time

Posted 2 months ago

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Job Summary

Own the integrated marketing and brand-building engine for the winery, coordinating social media, email marketing, digital advertising, and on-site/events campaigns to grow the audience, engagement, and direct-to-consumer sales.

Growth: Social media strategy, content creation, and analytics to strengthen brand reach across Facebook, Instagram, and YouTube.
Direct-to-consumer execution: Email Campaigns, wine club communications, and event-driven promotions to drive orders and loyalty.
Content & assets: Update the website for SEO and maintain a library of winery imagery, collateral, and tasting notes for trade and events.

Job Description

Responsibilities

Work with management team to develop and execute a social media strategy including content creation, monitoring business accounts on Facebook, Instagram, etc., and tracking analytics
Drive targeted email marketing campaigns to general mailing lists and wine club including content creation, scheduling, and analytics
Regularly update website including content to maximize SEO, adding and removing products, updating photos, etc.
Stay abreast of industry trends and strive to constantly engage with our current customer base and expand our reach to a new audience
Protect brand identity and reputation by ensuring all marketing content, both digital and other, are “on brand” and professionally executed
Create direct-to-consumer marketing and promotional materials such as menus, brochures, newsletters, tasting notes, etc. for use in our Vine & Wine Center and at events
Maintain and update a library of winery images for collateral material, trade, media, and other requests
Create and execute digital advertising strategy in collaboration with General Manager, National Sales Manager, and CEO
Assist Vine & Wine Center with tasting room operations
Help with wine club processing at each quarterly shipment

Requirements

Demonstrated ability with content creation and creative writing
Exceptional attention to detail and organizational skills
Familiarity with business social media channels (Facebook, Instagram, YouTube, etc.)
Experience with email and/or ecommerce marketing environment
Experience with POS/CRM (Commerce7 is a plus)
Proficiency with MS Office software and graphic design software (Adobe Illustrator, Lightroom, Photoshop)
Ability to effectively work both independently and in a team environment
Must be 21 years of age or older and have or be able to obtain a valid OLCC Server Permit and Food Handler’s Card