Marketing Coordinator

Indiana, PA (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive social and digital marketing for real estate clients, coordinating vendors, content, budgets, and analytics to meet brand objectives in a fast-paced environment.

  • Own social content creation and posting across multiple networks.
  • Must-have: ability to review creative strategies and execute campaigns within budget.
  • Standout: budget management for social ads and trend-responsive real-time engagement.

Job Description

Responsibilities

  • Work with vendors to obtain quotes and manage deliverables and deadlines
  • Assist Marketing team with meeting setup and preparations
  • Develop and implement Social/Digital marketing strategies for real estate clients
  • Manage and monitor our social communities on a variety of social networks
  • Client liaison on an ongoing basis to ensure accuracy and compliance with brand objectives
  • Engage with the consumer to be the voice of the brands we represent
  • Manage digital advertising budgets for social engines, such as Facebook advertising and/or LinkedIn advertising
  • Coordinate with client affiliates for social networking and affiliate marketing
  • Write social media blog content in concert with the Marketing team
  • Upload content into Word Press, including SEO meta data

Requirements

  • Bachelors or Associate’s Degree in Business, Marketing or Communications preferred or 1+ years of hands-on experience.
  • A strong interest in the advertising/marketing field.
  • Self-motivated, multi-tasker with the ability to keep multiple balls in the air at once.
  • Analysis-minded with a focus on metrics and attention to detail.
  • A self-starter with the ability to drive the account forward based on client objectives and agency strategy.
  • Deadline oriented in an extremely fast-paced industry.
  • Must be able to review creative strategies and execute advertising campaigns in support of the budgeted plan.
  • Be responsible for monitoring and ensuring that all client deliverables exceed expectations and meet client’s strategy.
  • Committed to the highest level of delivery and attention to detail.
  • A willingness to learn and “push the envelope” in client services, industry trends and personal growth
    Cotton & Company logo

    Cotton & Company

    Cotton & Company is a leading real estate sales and marketing firm. Cotton excels at managing real estate sales through to close while implementing fully integrated marketing solutions. Cotton delivers Internet-based data management systems, innovative advertising combined with authentic digital expertise and three decades of successful industry experience. Cotton is a full-service agency that uses an entirely new level of research and analysis, integrated with the most comprehensive marketing programs customized to meet clients' needs. Cotton & Company has had the opportunity to focus on and manage a vast and varied portfolio of real estate products, including custom estate, master-planned, multi-family, tower and resort/spa communities. Cotton & Company has also managed destination club, marina industry, tourism and corporate portfolios.

    Founded in 1983
    Stuart, Florida, USA
    70 employees (30 in marketing)

    Traffic Signals

    Monthly Visitors
    2.1K
    Traffic Source Mix
    Search
    71.7%
    Direct
    13.3%
    Referral
    5.1%
    Social
    8.8%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~70

    Marketing Team

    Marketing Team Size
    22 (31% of company)