Marketing Coordinator

Indiana, PA (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 5 months ago

Job Summary

Drive social and digital marketing for real estate clients, coordinating vendors, content, budgets, and analytics to meet brand objectives in a fast-paced environment.

  • Own social content creation and posting across multiple networks.
  • Must-have: ability to review creative strategies and execute campaigns within budget.
  • Standout: budget management for social ads and trend-responsive real-time engagement.

Job Description

Responsibilities

  • Work with vendors to obtain quotes and manage deliverables and deadlines
  • Assist Marketing team with meeting setup and preparations
  • Develop and implement Social/Digital marketing strategies for real estate clients
  • Manage and monitor our social communities on a variety of social networks
  • Client liaison on an ongoing basis to ensure accuracy and compliance with brand objectives
  • Engage with the consumer to be the voice of the brands we represent
  • Manage digital advertising budgets for social engines, such as Facebook advertising and/or LinkedIn advertising
  • Coordinate with client affiliates for social networking and affiliate marketing
  • Write social media blog content in concert with the Marketing team
  • Upload content into Word Press, including SEO meta data

Requirements

  • Bachelors or Associate’s Degree in Business, Marketing or Communications preferred or 1+ years of hands-on experience.
  • A strong interest in the advertising/marketing field.
  • Self-motivated, multi-tasker with the ability to keep multiple balls in the air at once.
  • Analysis-minded with a focus on metrics and attention to detail.
  • A self-starter with the ability to drive the account forward based on client objectives and agency strategy.
  • Deadline oriented in an extremely fast-paced industry.
  • Must be able to review creative strategies and execute advertising campaigns in support of the budgeted plan.
  • Be responsible for monitoring and ensuring that all client deliverables exceed expectations and meet client’s strategy.
  • Committed to the highest level of delivery and attention to detail.
  • A willingness to learn and “push the envelope” in client services, industry trends and personal growth
    Cotton & Company logo

    Cotton & Company

    Cotton & Company is a leading real estate sales and marketing firm. Cotton excels at managing real estate sales through to close while implementing fully integrated marketing solutions. Cotton delivers Internet-based data management systems, innovative advertising combined with authentic digital expertise and three decades of successful industry experience. Cotton is a full-service agency that uses an entirely new level of research and analysis, integrated with the most comprehensive marketing programs customized to meet clients' needs. Cotton & Company has had the opportunity to focus on and manage a vast and varied portfolio of real estate products, including custom estate, master-planned, multi-family, tower and resort/spa communities. Cotton & Company has also managed destination club, marina industry, tourism and corporate portfolios.

    Founded in 1983
    Stuart, Florida, USA
    70 employees (30 in marketing)

    Marketing Team

    Marketing Team Size
    22 (31% of company)

    Traffic Signals

    Monthly Visitors
    2.1K
    Traffic Source Mix
    Search
    71.7%
    Direct
    13.3%
    Referral
    5.1%
    Social
    8.8%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~70
    Cotton & Company logo

    Marketing Coordinator

    Cotton & Company · Indiana, PA · On-site