Responsibilities

• Advertising and Promotional Development
• Collaborate with Livestock Marketing Communications to identify specific initiatives and tactics within the communication plan(s) to execute and roll out.
• Lead the development of each tactic from initiation to execution, ensuring adherence to key milestone dates and building associated timelines.
• Provide constructive feedback on initial drafts and take ownership of commercial reviews.
• Formulate an internal communication plan emphasizing the purpose and utility of the tools, aligning them with broader goals.
• Recommend Digital Marketing Enhancements & Improvements:
• Collaborate across functions, including OTC/Retail, Digital and/or with agency partners, to identify opportunities for refining and expanding Zoetis Livestock's social media profiles and online presence through content development and digital marketing trends
• Establish benchmarks, define key performance indicators (KPIs), and collaborate with the team to enhance reporting mechanisms.
• Engage with other business units within Zoetis to gain insights from their social media channels or digital platforms identifying synergies, alignment opportunities, and strategies to elevate our digital presence.
• Convention/Event Support:

Requirements

• Undergraduate Junior or above; post-graduate students in Masters, MBA, pHD programs also welcome
• Experience in Livestock welcomed, but not a requirement.
• Majoring in: Animal Science, Marketing, Business, or Communications or similar field
• Computer experience: Microsoft Windows, Outlook, Word, PowerPoint, Excel; Acrobat Pro.
• Attention to detail, ability to work cross functionally in fast past environment, excellent written and verbal communication skills.
• Ability to independently organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline.
• Must demonstrate initiative, resourcefulness, accountability, and willingness to accept challenges and lead change
• - Ability and willingness to travel 25% of the time