Marketing Coordinator - Bilingual English and Chinese at 7Edu Impact Academy | Cupertino, CA

Marketing Coordinator - Bilingual English and Chinese

Cupertino, CA (On-site)

Salary Not AvailableEntry LevelFull time

Posted 4 weeks ago

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Job Summary

Own bilingual content and social channels to drive engagement across platforms and formats while coordinating events and digital campaigns with a bias toward education audiences.

Growth/Content Ownership: Create and manage bilingual content for videos, graphics, posts, and promos; manage social channels (LinkedIn, Facebook, RED, WeChat) and monitor performance.
Event & Community Platform: Plan and execute livestreams, webinars, workshops, and partner activities; drive local events and school fairs to build community.
Analytics & Optimization: Track engagement, audience growth, leads, and campaign impact; translate data into actionable improvements for reach and ROI.

Job Description

Responsibilities

Create and manage bilingual (English & Chinese) marketing content, including videos, graphics, social media posts, and promotional materials.
Manage and maintain the company's social media presence across platforms such as LinkedIn, Facebook, Xiaohongshu (RED), WeChat Video Channel.
Monitor and report on marketing performance, including content engagement, audience growth, lead generation, and campaign effectiveness.
Support livestreams, webinars, podcasts, and other digital marketing initiatives.
Coordinate and execute community events, school fairs, workshops, and partner activities.
Maintain website content and support SEO efforts to improve online visibility and user engagement.
Collaborate with cross-functional teams to support marketing campaigns, branding initiatives, and business development activities.

Requirements

Bilingual in English and Chinese, with strong written and verbal communication skills.
Proficiency in CapCut and Canva.
Experience managing social media platforms.
Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
Creative mindset with an eye for design, content storytelling, and audience engagement.

Preferred

Familiarity with Odoo, Wix, Google Workspace, Zoom, and digital marketing tools.
Experience in education, community engagement, event marketing, or related industries.
Basic understanding of SEO principles and website content management.
Familiarity with marketing analytics and social media performance reporting.