Responsibilities

• Create and execute a strategic marketing plan that includes, but is not limited to, digital marketing, social media, email campaigns, and paid advertising with clear goals, KPIs, and actionable steps
• Create and manage a content calendar to ensure consistent brand messaging across digital platforms
• Write and edit content for video scripts, social media posts, blogs, and other marketing materials
• Create photos, videos, social media posts, and digital ads
• Assist in CRM strategy implementation, including audience segmentation, campaign tracking, and performance reporting
• Monitor and report on campaign performance, providing insights and recommendations for improvement
• Conduct research on market trends, competitors, and customer preferences to aid in strategy development
• Support website updates
• Collaborate with the team to brainstorm and develop new marketing strategies
• Participate in team meetings and contribute ideas

Requirements

• Strong knowledge of digital marketing platforms (e.g., Google Business Tools, Meta Business Suite, SEO, CRM systems), analytics, and campaign strategy
• Create and edit videos and photos for social media and other marketing initiatives
• Excellent written communication skills
• Excellent work ethic, positive demeanor and “do-what-it-takes” attitude
• High attention to detail
• Self-starter and team player
• Ability to maintain client and business confidentiality and to work with utmost integrity
• Ability to take to work independently and in a team environment with minimal supervision
• Experience or education in marketing
• Proficient in Microsoft Office Suite including Outlook, Word, PowerPoint, Excel, Adobe Acrobat

Preferred

• Currently pursuing or recently completed a degree in Marketing, Business, or a related field
• Previous experience with the use of Adobe Creative Cloud (Photoshop, Premiere Pro)
• Previous experience with Canva a plus
• Previous experience with Metricool a plus
• Experience or education in graphic design, photography, video production, and content creation

Benefits

• Flexible hours
• Opportunity to advance with company growth
• 3% company match SIMPLE IRA plan
• Fun and relaxed working environment
• Paid Holidays: New Year’s Day, Memorial Day, 4th of July, Labor Day, Thanksgiving, Christmas Eve (half day), Christmas Day
• Paid Time Off (Accrued per pay period)
• Health Insurance
• Company Paid Accident Insurance
• Flexible schedule
• Health insurance