Own end-to-end paid media coordination and performance tracking across multiple platforms with cross-team collaboration.

• Growth Infrastructure: End-to-end lifecycle of data-driven paid campaigns across Meta, Google, LinkedIn, TikTok, print, email and programmatic.
• Campaign Logistics: Coordinate with internal departments and external agencies to develop and traffic assets, set audience targeting, and ensure deliverables are on-brand, on-schedule, and aligned with integrated content calendars.
• Campaign Programs: Act as the logistical point of coordination for paid media initiatives supporting signature organizational programs such as Never Is Now.
• Performance Management: Track, analyze, and report on key metrics (CPA, ROAS, conversion rates), proactively flagging pacing variances to leadership.
• Optimization: Apply advertising best practices including A/B testing and audience segmentation to optimize live campaigns.
• Asset & Records: Maintain organized, accessible records of campaign performance histories and creative archives.
• Creative Review: Coordinate the review and approval workflows for paid creative, consolidating cross-departmental feedback and overseeing revisions through to final delivery.
• Campaign Documentation: Maintain internal systems for campaign documentation, budget tracking, and insertion orders.
• Agency Relationships: Assist in managing external agency relationships and support ad-hoc marketing priorities as needed.