Responsibilities

• Audit & Gap Analysis: Perform deep dives into client ecosystems to identify high-performing assets and "content gaps" where competitors are winning.
• Persona-Based Mapping: Map topics to ensure every asset has a conversion purpose.
• SEO & AEO Research: Use tools to identify high-intent keywords and build "Topic Clusters" that dominate search and AI-engine (Perplexity, SearchGPT) results.
• Portfolio Orchestration: Manage the monthly content cycles for a diverse portfolio of 30+ businesses, ensuring brand voice consistency and high-velocity delivery.
• Multi-Channel Execution: Produce error-free, high-conversion assets including but not limited to Blogs, Pillar Pages, E-Books, Email Nurture Campaigns, Ad Copy, and Web Content.
• AI-Driven Output: Expertly leverage LLMs (ChatGPT, Claude, Gemini) to architect and generate high-quality strategic content at scale, ensuring technical accuracy and an "un-robotic" brand voice.
• The "1-to-10" Strategy: Transform a single pillar asset into a suite of micro-content, including LinkedIn carousels, newsletter segments, and video scripts.
• Visual Direction: Collaborate with design and video teams to create infographics and data visualizations that make complex info digestible.
• Performance Tracking: Monitor KPIs (Organic traffic, Time-on-page, CTR) using GA4 and Google Search Console.
• Conversion Rate Optimization (CRO): A/B test headlines and CTAs within content to drive measurable lead generation.