Marketing Content Specialist

Springfield, MO (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 months ago

Job Summary

Drive multi-brand content strategy and execution with AI-assisted, scalable production focused on SEO, CRO, and multi-channel assets.

Must-have: Proficiency with SEO tools (SEMrush/Ahrefs) and GSC, plus multi-brand content execution.
Standout: Manages 30+ brands with monthly content cycles and ensures brand voice consistency.
Standout: Uses LLMs (ChatGPT, Claude, Gemini) to drive scalable, high-quality output with measurable results.

Job Description

Responsibilities

Audit & Gap Analysis: Perform deep dives into client ecosystems to identify high-performing assets and "content gaps" where competitors are winning.
Persona-Based Mapping: Map topics to ensure every asset has a conversion purpose.
SEO & AEO Research: Use tools to identify high-intent keywords and build "Topic Clusters" that dominate search and AI-engine (Perplexity, SearchGPT) results.
Portfolio Orchestration: Manage the monthly content cycles for a diverse portfolio of 30+ businesses, ensuring brand voice consistency and high-velocity delivery.
Multi-Channel Execution: Produce error-free, high-conversion assets including but not limited to Blogs, Pillar Pages, E-Books, Email Nurture Campaigns, Ad Copy, and Web Content.
AI-Driven Output: Expertly leverage LLMs (ChatGPT, Claude, Gemini) to architect and generate high-quality strategic content at scale, ensuring technical accuracy and an "un-robotic" brand voice.
The "1-to-10" Strategy: Transform a single pillar asset into a suite of micro-content, including LinkedIn carousels, newsletter segments, and video scripts.
Visual Direction: Collaborate with design and video teams to create infographics and data visualizations that make complex info digestible.
Performance Tracking: Monitor KPIs (Organic traffic, Time-on-page, CTR) using GA4 and Google Search Console.
Conversion Rate Optimization (CRO): A/B test headlines and CTAs within content to drive measurable lead generation.

BigPxl

We’re more than a digital marketing agency. We’re partners who believe success starts with people. Tell us what you’re working on. We’ll show you how BigPxl can help!

Founded in 2015

Springfield, Missouri, USA

16 employees (7 in marketing)

bigpxl.com

Salaries

Content Specialist median pay in the United States

$68K/yr

Most pay falls between $59K and $78K. Based on 50 salaries.

See all Content Specialist salaries See more Content Specialist jobs

See all BigPxl salaries

Marketing Team

Marketing Team Size

6 (38% of company)

Traffic Signals

Monthly Visitors

1.8K

Traffic Source Mix

28.7%

Direct

43.1%

Referral

6.5%

Social

14.6%

Paid

6.8%

Headcount Trend

Current headcount: ~16

Links

bigpxl.com

X (Twitter)

Crunchbase

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