Responsibilities

• 1. Viral Content Execution
• - Work directly with Founder to film, script, and package high-performing talking videos
• - Manage daily posting across Instagram, TikTok, Shorts, and Pinterest
• - Repurpose organic viral content into paid ad creative
• - Track performance weekly and optimize for growth
• - Manage and drive content creation: photoshoots and videoshoots
• 2. Influencer Program Launch & Growth
• - Build and manage our affiliate influencer program
• - Identify micro + mid-tier creators aligned with elevated resort luxury
• - Manage outreach, contracts, tracking links, and reporting

Requirements

• 1–3 years experience in content, social media, or digital marketing (fashion preferred)
• Proven ability to grow or manage social accounts
• Strong writing skills with compelling hooks & CTAs
• Extremely detail oriented to ensure brand messaging is the highest quality
• Comfortable working in fast-paced startup environment
• Based in Miami (required) reporting to office/warehouse at least 3 times a week
• Available for flexible production and event schedule
• Can lift 25lbs+ to assist office and warehouse where needed