Responsibilities

• Content Marketing: Craft and execute a comprehensive content marketing strategy in alignment with our company’s strategic goals.
• Lead the way in curating, editing, and publishing captivating content across diverse digital platforms, from engaging blogs, to eBooks, listicles, video, social media posts, and many other types of compelling materials.
• Collaborate closely with our talented writers and design team to bring your ideas to life, creating visually stunning infographics and visuals.
• Keep a finger on the pulse of industry trends, ensuring our content remains current, relevant, and competitive.
• Leverage AI-powered tools to enhance content ideation, drafting, and optimization, improving team efficiency and output quality.

Requirements

• A bachelor’s degree (ideally in Marketing, Communications, or Journalism).
• 3–5 years of experience in content marketing and email marketing.
• Proficiency in email marketing software (Klaviyo preferred).
• Experience with marketing automation platforms; Ortto knowledge is a plus.
• Demonstrated understanding of email compliance regulations including CAN-SPAM, HIPAA-adjacent communications standards, and applicable privacy laws (e.g., CCPA).
• Working knowledge of AI tools used in marketing contexts, including generative AI for content, AI-powered analytics, and automated personalization.
• Superb writing and editing skills with an eagle eye for details.
• The analytical prowess to decipher web traffic and email campaign metrics.
• Adeptness with SEO, keyword research, and the invaluable insights of Google Analytics.
• Be a team player and bring innovation to the table in the fast-moving industry.
• Ability to work both independently and in a team-oriented, collaborative, fast-paced, results-driven environment.
• Exceptional organizational and time-management abilities.
• Proficient with Microsoft Office Suite.

Preferred

• Ortto knowledge is a plus
• Experience with generative AI for marketing is a plus